About Us
Why Nails?
Demand for great nails is higher than ever thanks to explosive amounts of social sharing. Nail art is one of the top 5 most shared things on Instagram and Pinterest, yet getting a perfect custom manicure can be challenging and expensive. Nail polish evolved from car enamel 100 years ago and we've been doing our nails the same tedious, toxic way ever since.
Time For A Revolution!
I’m Jaime Gunton - a builder, designer, and lifelong DIY-beauty tinkerer who believes everyday life deserves tiny works of art you can wear. After years creating and refining hundreds of nail looks (and writing way too many scripts to automate the boring parts), Jaime stepped in to create the FYNE Nails mission: make gorgeous, custom nail art easy, accessible, and fun - without the mess or mystery.
Why Jaime?
I’ve lived the pain of “perfect nails” being costly, time-consuming, and oddly inflexible. I wanted a better way for creators and fans to turn inspiration into wearable, durable nail art - whether that’s a one-off set for a night out or a full collection you can share with the world. FYNE Nails is where that happens. We’re modernizing how designs are made, printed, and delivered.
What’s next
We’re building FYNE Nails as a creator-first platform with made-to-order quality at its core. That means:
- Beautiful, precise designs that respect real nail shapes - not just rectangles - and are produced on demand to reduce waste.
- A clean, transparent process from design to doorstep, with materials chosen for comfort and long wear.
- Collabs and B2B options so brands, salons, and artists can launch limited drops or full collections without heavy lifts.
- Tools that make it simple to create, share, and sell your nail art - from your camera roll to your cart in a few taps.
The promise
FYNE Nails will always champion creativity, craft, and community. We’re here to help you discover designs you love, support the artists who make them, and wear your story on your fingertips. From the early days of viral shout-outs to today’s creator economy, the vision stays the same: give everyone an easy way to create, share, and wear custom nail art - powered by fresh tech, thoughtful production, and Jaime at the helm.